Google Wants to Act Like a Start Up

Google Wants to Act Like a Start Up | SEO Book.com Join Free About Support Login Home Blog Pricing Community Training Overview
SEO Training
Pay Per Click Ads
Tracking Results
Website Credibility
Site Monetization
Videos & Audio
Marketing Tools
Interviews
Discounts
Tools Public Tools
Free Firefox Extensions
Keyword Tool
Analytics Tools
Keyword Research
Competitive Research
Pay Per Click Tools
Link Analysis
Rank Checkers
Members Only (Join Now)
Competitive Research
Local Rank
Website Health Check
Duplicate Content Checker
Domain Keyword Tool
Keyword List Comparison
SEO Site Planner
Hub Finder
Videos Home ? Blogs ? Aaron Wall's blog Gain a competitive advantage Today! Say What!? PreviousGoogle Throws the Book at CompetitorsNextSEO For Designers, Developers & ManagersGoogle Wants to Act Like a Start Up Apr 13th Tweet by Aaron Wall 0 comments posted in google

I just saw this Google snippet while trying to fine one of our old posts and it was *so* awful that I had to share it.

This is an area where Bing was out in front of Google & used a more refined strategy for years now before Google started playing catch up last fall.

Google ignored our page title, ignored our on-page header, and then use the 'comments' count as the lead in the clickable link. Then they follow it with the site's homepage page title. The problem here is if the eye is scanning the results for a discriminating factor to re-locate a vital piece of information, there is no discrimination factor, nothing memorable stands out. Luckily we are not using breadcrumbs & that post at least had a somewhat memorable page URL, otherwise I would not have been able to find it.

For what it is worth, the search I was doing didn't have the words comments in it & Google just flat out missed on this one. Given that some huge % of the web's pages has the word "comments" on it (according to the number of search results returned for "comments" it is about 1/6th as popular online as the word "the") one might think that they could have programmed their page title modification feature to never select 'comments' as the lead.

Google has also been using link anchor text sometimes with this new feature, so it may be a brutal way to Google-bomb someone. It is sure be fun when the political bloggers give it a play. ;)

But just like the relevancy algorithms these days, it seems like this is one more feature where Google ships & then leaves it up to the SEOs to tell them what they did wrong. ;)

PreviousGoogle Throws the Book at CompetitorsNextSEO For Designers, Developers & ManagersNew to the site? Join for Free and get over $300 of free SEO software.

Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.

Already have an account? Login to share your opinions.

Over 100 training modules, covering topics like: keyword research, link building, site architecture, website monetization, pay per click ads, tracking results, and more. An exclusive interactive community forum Members only videos and tools Additional bonuses - like data spreadsheets, and money saving tips We love our customers, but more importantly Our customers love us!

My Account username password Signup for FREE account SEO Community New Threads
SEO Competitive Research SEO Book Keyword List Comparison Tool SEO Toolbar Google Rank Checker Top AdSense Keyword Lists Link Building 101 Google's Matt Cutts on Brands
Sister Site

Visit PPC Blog, our new sister site focused on pay per click marketing.

Site MapBloggingBrief History of Search TechnologyBrief Summary of ContentsBuying SEO ServicesContent Management CopywritingDomainingInformation ArchitectureInternet Marketing toolsKeyword ResearchMonetizationLink BuildingOn Page OptimizationPage TitlesPay Per Click / AdWordsSearch Engines / GoogleSelling SEO ServicesSocial InteractionTracking ResultsUsabilityWeb DirectoriesWebsite CredibilityWebsite DesignWebsite HostingWhy Search is Such a Powerful Marketing Channel Related Posts Google Throws the Book at CompetitorsGoogle Panda Coming to a Market Near YouGoogle Shows True Colors With BeatThatQuote SpamGoogle's Cat & Mouse SEO GameHow Google Destroyed the Value of Google Site SearchIs the Huffington Post Google's Favorite Content Farm?Google's Matt Cutts Talks Down Keyword Domain NamesA Thought Experiment on Google Whitelisting WebsitesDoorway Pages Ranking in Google in 2011?The Problem With Following Prescription Recent comments From China 9 min 19 sec ago intro 3 hours 11 min ago Another blog post 9 hours 22 min ago of course you can, so long as you 15 hours 32 min ago Great work! 15 hours 43 min ago More goodies... 17 hours 58 min ago I confess- I do not come to 1 day 10 hours ago SEO......:) 1 day 10 hours ago any of our PAYING customers can get support anytime 1 day 11 hours ago Good Suggestion 1 day 12 hours ago Have a question?

Join our training program today and get the Google rankings, search traffic, growth, and profits you deserve!

Not convinced? Try our free 7-day course for beginners. After viewing it we hope to see you join our community! Best of luck growing your business & we hope our site helps increase your rankings!

I'd like to learn more about: Link Building On-Site SEO Keyword Research Domain Names Tracking Results Site Architecture Website Monetization About SEO Book

In Short? We offer the #1 SEO training program. And it comes with tools, videos, a private member's forum, and so much more.

Home Join Blog Free SEO Tools SEO Glossary Community Training Videos Affiliates About Archives Support SEO Training Overview SEO Strategy PPC Tracking Credibility Monetization Video & Audio Premium SEO Tools Interviews Discounts SEO Toolbar Competitive Research Tool Rank Checker Keyword Suggestion Tool Keyword Comparison Keyword Domains Local Rank Hub Finder
This website is powered by peanut butter, the cosmos, and you! :)
© 2003 - 2011 SEOBook.com
Email Address Pick a Username Yes, please send me "7 Days to SEO Success" mini-course (a $57 value) for free.
Learn More

We value your privacy. We will not rent or sell your email address.